BizSugar.com › Marketing › Neil Patel On Building A Brand With Purpose

It’s one of the most crucial factors in differentiating your company. Without it, your prospective customers have little reason to engage with your brand.
You struggle to figure out what your brand’s niche is. Like an architect, you try to design and construct a brand that will be a true delight to your audience.
But something is missing. Something every successful brand needs.
It’s called purpose, and your brand needs it badly if it’s going to thrive. Lack of a distinct and strong purpose can literally kill your marketing efforts.