BizSugar.com › Marketing › Nail Salons: Creating a Referral Program That Works

Referrals are the best gift a business owner can receive. Unfortunately, far too often they’re treated as just that, instead of a customer acquisition technique that requires its own strategy in order to be truly effective. Comprising 65% of all new business, referrals are also 4 times more likely to buy than other prospective customers. With such valuable prospects, it’s even more important to think through the entire process from start to finish, so you can encourage your customers to take various actions throughout. You’ll find that when you cultivate a referrals mindset, you can drive even more business by leveraging your existing customers. We’ve outlined the best way to start the process, along with tips for asking and creative campaigns to drive more referrals.