Mumsnet tips on marketing to parents: and why so many companies get it wrong

Posted by jonnyross under Marketing
From https://www.jonnyross.com 3271 days ago

Last week I attended Carrie Longton’s seminar ‘Marketing to Mums’ at Buy Yorkshire. Carrie is an online marketing expert thanks to her experience as the co-founder of Mumsnet.com, the UK’s biggest online parent network. Mumsnet boasts more than 15 million visits per month.

Read my Buy Yorkshire review here

Carrie’s seminar was full of helpful tips and information for anyone marketing their services or products to mums or parents, which I’ll share with you in this post. But first, I wanted to explore some of the issues she highlighted with marketing to parents – and why so many companies get it wrong.