BizSugar.com › Marketing › More businesses adding social networking to strategy

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, carried out by e-consultancy and cScape, found that over three-quarters of businesses consider the importance of customer engagement to have increased in the last 12 months.