BizSugar.com › Marketing › Mompreneur Ink\'s Get the Biz Tip - April 15. Defining Your Target Audience

This week’s Get the Business Tip is all about who to include in your Target Audience and WHY!

One of the BEST things you can do when developing a #targetaudience for your #smallbusiness is to include #women – even if your product is targeted to men or children’s. Why? Because women account for 85% of all consumer purchases. Here’s an awesome article to read when deciding to target women: http://snip.ly/gWo9.