BizSugar.com › Marketing › Modify Watches: Making Individualization a Core Principle

We want the best of all worlds: a perfectly designed product with that special customized touch that makes it clear that no one else could possibly have the exact same item. We want to be able to brag that we not only have something just as cool as the kids next door, but that we’ve gone one better and individualized our choice in a way they can’t mimic. I’m not just talking about keeping up with the Joneses, though there may be an inherent element of that, but rather how we telegraph our individuality and values with each part of our lives.