Where in the real world marketing analytics and data regarding marketing performance is obscure; in the cyber realm, they’re concrete.
Everything your website traffic does – from the moment they land to the moment they purchase – can be followed and counted. The problem, however, lies in relating each marketing campaign’s performance to direct bottom line impact: return on investment (ROI).
Metrics To Make You A Marketing Analytics Rockstar!
Posted by
hannahfield under Marketing
From http://inbound.weareneesh.com 3363 days ago
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