BizSugar.com › Marketing › Marketing to Men (Or How to Help Your Husband Buy a Thong)

For very large purchases my husband, Eric, won't leave the house until he's researched it to death for brand reputation, customer feedback, and consumer reports studies. Typically, he'll enter a store knowing more than the salesperson and it becomes a battle of who knows more about what and then Eric hands over the money once he's proven how brilliant he is in front of his wife.