BizSugar.com › Marketing › Marketing in Hard Times: Pricing

Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal.

But it's not always that simple. And sometimes lowering your prices could end up doing you more harm than good.