BizSugar.com › Marketing › Marketing Consideration for Social Media Types

Here's one: if you're going into business for yourself, consider marketing to the people who will give you money, not the people doing the same thing as you. Once you've decided that you're going to make a business out of your ability to blog and tweet and navigate LinkedIn, let's be clear: your customer isn't me. Your customer is someone who doesn't know how to blog and tweet and navigate LinkedIn. Your customer is possibly a marketer, or a small business person, or a non-profit. But hint: it's not another social media type.