BizSugar.com › Marketing › Marketing to Generation Z starts by unlearning traditional marketing principles - Brian Solis

By 2020, Gen Z will account for 40% of all consumers, making it more important now more than ever to successfully connect with and engage this generation to create life long relationships. While many brands invest in Millennial marketing initiatives, with Gen Z, everything is going to get even crazier. This is the generation that will end the ideals of generations.