BizSugar.com › Marketing › marketing strategy to prep business in holiday season

For business owners, the holiday season is like discovering a goldmine. 50% boost in sales … The rise in loyal customers … Above all, serving others during festivals feels exhilarating. The economics of Christmas, I tell you! Is this situation rosy for everyone? Sadly, the answer is no, especially for new businesses, the start-ups, and small businesses.