Marketing Lessons From Dog Biscuits

Posted by [email protected] under Marketing
From http://www.internetmasterycenter.com 3960 days ago
Made Hot by: lyceum on June 22, 2013 4:42 pm

Do you have a free gift to go along with your offer? Case studies and statistics have proven this marketing tactic can give a sales boost. Bob Bly shares his experiences from the viewpoint of both as a customer and copywriter.

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Comments

Written by [email protected]
3953 days ago

I don't think I'd come across Gevalia before. If Ikea did something like that, I would not resist too :)

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Written by lyceum
3953 days ago

Both Gevalia and IKEA are from Sweden. Gevalia is Latin for Gavle and IKEA is Ingvar Kamprad, Elmtaryd, Agunnaryd (a place in smaland). Gevalia has become very popular in the United States of America according surveys. They belong to the KRAFT group and have moved a part of the production to North America.

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Written by lyceum
3954 days ago

Funny to read about the free Gevalia coffee maker campaign. Gevalia is a household name in Sweden. The brand will be recognized for a long time, even if the consumer is using some other coffee brand in the future. Smart way of entering a crowded marketplace.

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