BizSugar.com › Marketing › Market Yourself as an Expert, Not a Narcissist

If you want to sell a product or service to today’s consumers, you need to position and market yourself as an expert in your field. After all, why would they buy something from you when they could probably buy something similar from your competitor who has more experience or accolades?
The good news is that technology offers plenty of opportunities for marketing yourself as an expert. But the bad news is that it offers those same opportunities to all of your competitors as well. So how do you make yourself stand out and market yourself as an expert when there are so many self-proclaimed “experts” in every field?