BizSugar.com › Marketing › Mapping Your Customer Journey in 5 Essential Stages

A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship. It supports key business goals and helps you easily visualize the complete process that a person goes through to get from your company what he or she wants or needs over time.