BizSugar.com › Marketing › Making Your Google Alerts Smarter :: Duct Tape Marketing

If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and competitors using free tools like Google Alerts. Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the end of the day. This is a great way to keep tabs on things that matter without needing to scour the web universe for this kind of intel. You can set up very specific searches such as your name or broad searches so you know who is talking about a concept like referral marketing.