BizSugar.com › Marketing › Make your brand stand out on social networking Web sites

Seventy percent of today's 15- to -34-year-olds use social networking Web sites like MySpace, Facebook, and YouTube, according to Reston, Va.-based comScore, and other age groups are joining fast. This has marketers tripping over themselves trying to figure out how to make their presence felt in these powerful, but potentially risky, online communities. (eMarketer projects that U.S. ad spending on social networks this year will be near $900 million.) Here are some ways to get more sociable on the Web without harming your brand: