Make a Referral Monday

Posted by lyceum under Marketing
From http://egoist.blogspot.com 5105 days ago
Made Hot by: bluechipnet on May 12, 2010 6:09 am

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section.

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Comments

Written by m4bmarketing
5103 days ago

Hi Martin,

Liked your post a lot Martin.

I went to one meeting like BNI and I found there was an expectation that you should refer other members. This is okay if they are good but not if their services or products are unfortunately not of high quality or suitable for referrals.

How to you get around this with your group.

Susan

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Written by lyceum
5103 days ago

Hi Susan,

You are not forced to refer other members, but you should have them in mind when you think it could be an appropriate match. I am a new member, but I already have a a sense that BNI members are holding a high standard in general.

You have to go through a process that Ivan Misner calls V.C.P. (Visibility - Credibility - Profitability) Read his post, The VCP Process(R) of Relationship Networking. http://www.ecademy.com/node.php?id=101572

Have you read John Jantsch's post, The Confusing Opportunity of Referral? http://www.bizsugar.com/Marketing/the-confusing-opportunity-of-referral-duct-tape-marketing-/

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Written by yoni67
5105 days ago

Martin, Fabulous post! Excellent idea! And a very educational interview which I'm listening to now as I shampoo my dog! By the way, my 1st blogiversary will be June 3rd! All the best!

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Written by lyceum
5105 days ago

Yonatan: Thanks for your feedback! I look forward to read your first annual blog report in June!

Re.: Referral marketing. Have you attended a BNI meeting?

All the Best,

Martin

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