Major Retailers Threatened By Mobile Showrooming

Posted by prussakov under Marketing
From http://www.businessinsider.com 4011 days ago
Made Hot by: LadySophy on May 6, 2013 2:25 am

Mobile "showrooming" is on the rise. But the better marketing strategy is not to battle it (you won't win this one anyway). Embrace it! Like Best Buy which announced that it would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com.

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Comments

Written by HeatherStone
4011 days ago

Interesting how these stores stack up. One might have expected Barnes & Noble and Sears to rank higher. And would anyone have guessed Bed Bath & Beyond would figure so prominently. Thanks to Geno for sharing this post with the BizSugar community.

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