BizSugar.com › Marketing › Let THEM Say It For You – They Can Do a Better Job

WHO SAYS SO? is the great question in the prospect’s mind. People instinctively distrust advertisers and advertising, and need a lot of reassurance to believe a proposition they’d very much like to believe.

One means of replacing skepticism with trust that every sales pro, marketer and copywriter is well aware of is social proof, most frequently presented via customer, client or patient testimonials.