BizSugar.com › Marketing › Landing Pages and the Decision-Making Process

The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visitors will spend an equal amount of time in each step. But there should be a clear path, and the proper support to keep them moving forward toward your conversion goal.