BizSugar.com › Marketing › Landing Page Optimization

How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value proposition and how critical it is to be able to express it concisely. Marketers must also understand how to protect landing pages against the #1 threat to conversion: Site flow disruption. In this clinic we will reveal how two dangerous forms of disruption—Discontinuity and Incongruence—can keep customers from responding to your value proposition.