BizSugar.com › Marketing › Landing Page Optimization in 8 Essential Steps

Over the years, what makes a positive user experience and what will drive conversions has changed dramatically.

10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely drive people to ad blocking software.

Instead, you need to engage and convert these customers in a much more subtle way.