Kiss Your Brand Goodbye

Kiss Your Brand Goodbye Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 1343 days ago
Made Hot by: on September 21, 2008 1:08 pm
Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names.

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Written by ArmadaIG
1343 days ago

I'm not saying I completely agree with this, but it offers perspective.



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