Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names.
Kiss Your Brand Goodbye
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ArmadaIG under Marketing
From http://blogs.bnet.com 1736 days ago
Made Hot by: on September 21, 2008 1:08 pm
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