BizSugar.com › Marketing › Justin MacDonald on African Leadership University: Using Marketing Automation to Change a Narrative at Scale

Justin MacDonald, of African Leadership University, shares how ALU is using marketing automation to scale their marketing efforts to reach their goal of creating three million entrepreneurs by 2060 by building 25 campuses throughout the continent. And by doing so changing a narrative of the continent to better represent the innovativeness and talent of the African youth.