Our value propositions need to be communicated with a clearer, simpler, message than that used with seat belts.
Is Your Value Proposition Better Than a Seat Belt's?
Posted by
ZaneSafrit under Marketing
From http://blog.stevebarsh.com 1764 days ago
Made Hot by: on July 25, 2008 2:19 pm
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Comments
1764 days ago
1764 days ago
"Your products, everywhere."
As soon as your Value Proposition includes "...because" you're blowing it. "Wear your seat belts because..."...nope.
G.