How do you know your business idea is worth investing in? Investors look for three things: whether your business has or can get massive reach, what your business' USP would be and how capital efficient it will be. This blog answers the second question.

If you want your business to succeed, you need to identify its USP (unique selling point) that will set you apart from your competitors.





Comments


Written by HeatherStone
1617 days ago

Hi Urooj,

Great post. Unique sales proposition is important for more than just attracting investors, of course. It's the main thing that sets you apart from competitors, as you've observed here. It's also neat to see a breakdown of just what makes up a USP too. Thanks for sharing this post with the BizSugar community!



Written by UroojKazi
1615 days ago

Thanks Heather! I am glad you, and so many others, found the article useful. Have a great day!



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

The Next Big Markets for Small Business -- China and India?

That's right, you don't need to be a massive global corporation to take advantage of emerging markets in China and … More
Editor's Picks


Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?