How do you know your business idea is worth investing in? Investors look for three things: whether your business has or can get massive reach, what your business' USP would be and how capital efficient it will be. This blog answers the second question.

If you want your business to succeed, you need to identify its USP (unique selling point) that will set you apart from your competitors.


Written by HeatherStone
1020 days ago

Hi Urooj,

Great post. Unique sales proposition is important for more than just attracting investors, of course. It's the main thing that sets you apart from competitors, as you've observed here. It's also neat to see a breakdown of just what makes up a USP too. Thanks for sharing this post with the BizSugar community!

Written by UroojKazi
1018 days ago

Thanks Heather! I am glad you, and so many others, found the article useful. Have a great day!

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