Is That Spam?

Posted by BLASTanna under Marketing
From http://blog.act-on.com 243 days ago
Made Hot by: bafife on September 24, 2012 7:30 am

Ever wondered if your complying with the CAN-SPAM Act? Elizabeth Chasse shares her thoughts on what qualifies as spam.

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Written by HeatherStone
240 days ago

In general, I'd have to say I'm uncomfortable e-mailing material to anyone if it has not been requested. There are a few pretty specific exceptions. Some of these might include 1.) sending information such as press releases to an e-mail specifically set up for that kind of thing 2.) sending personal e-mails to associates or acquaintances 3.) sending business e-mails asking for more information on another company's services or products 4.) sending a resume or CV to an HR rep or company founder when seeking employment opportunities. Other than these exceptions, I really think the best option is to have someone request information or newsletters via e-mail when they visit your Website. It's a great way of making sure you are not wasting your efforts sending information to someone with no interest and it keeps you out of trouble on the spam front.

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