Catering exclusively to the desire for uniqueness is a fallacy. No matter how unique we think we are or how individualistic our customers are, research shows that the herd culture prevails. Are you giving your customers the right herd to follow?

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Comments


Written by HeatherStone
679 days ago

Hi Urooj,

Thanks for the post and for sharing with the BizSugar community. I'm not sure the trend toward customization is necessarily at odds with the trend in affecting customer behavior. It's true that, on one hand, products and services are being simplified with less of an emphasis on trying to be all things to all people. But customization means there is room in the market for more kinds of products and services for more preferences, even if most of those products and services offer fewer choices.



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