Catering exclusively to the desire for uniqueness is a fallacy. No matter how unique we think we are or how individualistic our customers are, research shows that the herd culture prevails. Are you giving your customers the right herd to follow?



Comments


Written by HeatherStone
780 days ago

Hi Urooj,

Thanks for the post and for sharing with the BizSugar community. I'm not sure the trend toward customization is necessarily at odds with the trend in affecting customer behavior. It's true that, on one hand, products and services are being simplified with less of an emphasis on trying to be all things to all people. But customization means there is room in the market for more kinds of products and services for more preferences, even if most of those products and services offer fewer choices.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

David Siteman Garland: Building a Community

When David Siteman Garland launched his online community and TV show, he had very few fans. "Back then only my … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!