Catering exclusively to the desire for uniqueness is a fallacy. No matter how unique we think we are or how individualistic our customers are, research shows that the herd culture prevails. Are you giving your customers the right herd to follow?

Sponsored Content


Comments


Written by HeatherStone
480 days ago

Hi Urooj,

Thanks for the post and for sharing with the BizSugar community. I'm not sure the trend toward customization is necessarily at odds with the trend in affecting customer behavior. It's true that, on one hand, products and services are being simplified with less of an emphasis on trying to be all things to all people. But customization means there is room in the market for more kinds of products and services for more preferences, even if most of those products and services offer fewer choices.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Emory Rowland @emoryrowland Provides Lift for Good Guys

Emory Rowland has been helping David face Goliath for some time now. It all started back in 1997, when Rowland launched … More
Editor's Picks

Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!