BizSugar.com › Marketing › Increasing Trade Show Event Traffic

We’ve all seen them. Those dull booths at a trade show or in a convention hall that have a banner that says something about an organization of which few people have ever heard. Two or three people stand under the banner looking bored while visitors walk right past. You’ve got to wonder why they bothered to set up the booth in the first place. To prevent this situation happening to you and your company when you set up a booth at a show, you need to make sure your display attracts visitors, gains their attention for more than a few seconds, and even succeeds in selling your products or services.