As Bernadette Jiwa noted in her new book, “difference”, it’s becoming more and more difficult to be different. In a world that’s constantly on, 24/7, how do you stand out? Well as she put it so succinctly, it’s not about being different; it’s about making a difference.
Improving Customers’ Lives – 10 Key Actions
Posted by
IanDSmith under Marketing
From http://www.portfoliopartnership.com 3632 days ago
Made Hot by: mikehartman1 on May 10, 2014 5:43 am
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3631 days ago
3631 days ago
3631 days ago
3631 days ago
This, rather than simply the motivation of making money, should be a business's chief goal. It's not because there's anything wrong with making money. There isn't! But focusing on really improving a customer's life happens to be the best way of designing a product or service people can't live without. After that, marketing the product in an insanely successful way because much easier.