Improve Customer Retention The Smart Way

Improve Customer Retention The Smart Way Avatar Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 725 days ago
Made Hot by: bloggerpalooza on May 2, 2013 1:00 pm
There are many ways to improve customer retention. And it easy to do what others suggest as the best approach.This can lead you to use the wrong process that may not achieve results. The reason why is it depends on what works best for your business and customers.



Sponsored Content


Comments


Written by HeatherStone
725 days ago

Susan,

I agree with the importance of gathering feedback to customize interaction with customers, but it seems to me that this approach will always be at odds with efforts to simplify your process. Also, the number of segments created to accommodate customer preference will become a greater challenge as your business scales. I'm wondering about how these two objectives--customization and simplification--can be reconciled.



Written by m4bmarketing
725 days ago

I can see what you are saying Heather. I wouldn’t be recommending giving them a menu of options, but what the business can deliver. I am suggesting this instead of assuming that they want one type of information or way. For example when I had a software business we gave 3 options and the majority preferred email and a certain type of information.

Susan



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Emory Rowland @emoryrowland Provides Lift for Good Guys

Emory Rowland has been helping David face Goliath for some time now. It all started back in 1997, when Rowland launched … More
Editor's Picks


It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?