IKEA promotes its new campaign dubbed 'Come into the Closet' by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.
The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with surreal characters who spice up and enliven the experience by dancing to the beat of funky remixes.
IKEA invites you to 'Come into the Closet'
Posted by
77Lab under Marketing
From http://lab.77agency.com 1328 days ago
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