One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care?



Comments


Written by JanetG
1191 days ago

This is a question everyone should ask! Sadly, the answer for most could be "no."



Written by nialldevitt
1191 days ago

Hi Gary, I love your point 2: " When something works the “don’t fix it if it is not broken” kicks in", I agree with you that this is a big reason why brands ultimately fail. By far the greatest risk to any brand, any business is not to change, great post!



Written by Sian Phillips
1191 days ago

Great post Gary. Really will make some people stop and think about their brand. Thanks for sharing on Bizsugar.com



Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
Subscribe

Zubin Kutar @WebTrafficROI Builds a Better Blog

What would you do if you were told from the beginning you might never amount to anything? If the people charged to … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!