One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care?


Written by JanetG
1334 days ago

This is a question everyone should ask! Sadly, the answer for most could be "no."

Written by nialldevitt
1334 days ago

Hi Gary, I love your point 2: " When something works the “don’t fix it if it is not broken” kicks in", I agree with you that this is a big reason why brands ultimately fail. By far the greatest risk to any brand, any business is not to change, great post!

Written by Sian Phillips
1334 days ago

Great post Gary. Really will make some people stop and think about their brand. Thanks for sharing on

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