We are finding that, just as in the old economy, brands are the source of sustainable, competitive advantage in the new economy. Real value is only derived through whole user experiences with products, price, place, people and promotion. Some of these experiences represent real value and provide for differentiation between competitors.
Ideas for a New Marketing World: Day 43
Posted by 33interactions under MarketingFrom http://33interactions.com.au 5366 days ago
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