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Ideals and Promises: Selling an Achievable Dream to Your Target Market

Ideals and Promises: Selling an Achievable Dream to Your Target Market Avatar Posted by JohnH under Marketing
From http://www.doshdosh.com 1512 days ago
Made Hot by: marthyvp on April 1, 2008 2:40 pm
When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs.
It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand with a vision, one that integrates with and enhances each customer's individual life goals. Buyer desires are transient and they can change but ideals do not shift as easily.



Comments


Written by Neil
883 days ago

Here’s a Pay for Performance promotional model for webinars and whitepapers. It generates more leads and saves dollars. It revolutionize the online marketing strategies.. check the link for WEBFISHERY
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Written by dobbie
1509 days ago

Good points!
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Written by suzyQ
1512 days ago

Excellent article! Reminds me of the old direct marketing concept that you don't sell to who your customers are, you sell to who they want to be.
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