Step 1: Choose a Domain Name

This took more time than we thought, but we got it within 30 minutes. We went to Ajaxwhois.com and used that for brainstorming. It's a domain name finding software that works quickly, and shows you quickly (very!) which domain names are taken.
We decided on OMGPittsburgh.com, which was halfway funny, a little irreverent, and besides, it was getting late.

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