How To Get Great Testimonials

How To Get Great Testimonials Avatar Posted by JohnH under Marketing
From http://www.evancarmichael.com 1859 days ago
Made Hot by: macromax on April 22, 2008 1:45 pm
As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a priority to obtain it and provide it to prospects.

Here are two ideas for generating testimonials that I have found to be effective.



Comments


Written by Shelly
1857 days ago

Good idea, but I'm not sure how comfortable I feel about telling my client she's being taped.



Log in to comment or register here.
Subscribe

Jenny Bhatt @jenny_bhatt Engineers New Business Opportunities

Though trained as a manufacturing engineer with a long and distinguished career in Corporate America, Jenny Bhatt found … More
Editor's Picks

What's your take on small biz? Register and share your thoughts!
Sign up for our weekly newsletter that comes out every Friday!
Woo-hoo! Congrats to Contributor of the Week Laura Petrolino!
We'll show you ours...if we can see your... small biz videos!