BizSugar.com › Marketing › How Often Do You Touch Base With Your Marketing Leads?

When you sit down to discuss the marketing goals for the year, you usually have some plan laid out where for example a campaign will be designed consisting of 9 email based reach outs spread out 3 weeks apart across a database of 10,000 prospects. However, unless its a pre defined campaign programmed in your marketing automation or lead nurturing software, its easy to find yourself in a position where after 9 months, only 4 of those emails ever went out. We don't always manage to touch base with our prospects as often as we planned to.