A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.
How Banner Ads Affect Our Memory
Posted by
JohnH under Marketing
From http://www.technologyreview.com 1610 days ago
Made Hot by: on September 19, 2007 4:09 pm
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