BizSugar.com › Marketing › How You Know it\'s Time to Rebrand & How to Begin Doing So - business.com

A wide variety of reasons can lead to a company's decision to rebrand. In this insightful article, we explore a few of the most common reasons for a business to rebrand and look at how one might know when the time to rebrand has come. Lastly, techniques used by professionals in the fields of marketing and brand management are revealed.