BizSugar.com › Marketing › How-To: Identifying Influencers, Neutralizing Detractors

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary.