BizSugar.com › Marketing › How to Use Syndicated Content to Generate Leads

Content syndication isn't a new phenomenon, but for some reason, many brands still aren't doing it right.

It's not about getting that coveted backlink to your website (well, not completely anyway). It's about exposing your brand to an entirely new audience and driving traffic back to your site with relevant content.

Another thing it's great for is generating qualified leads. But you're going to need to optimize your syndicated content for lead generation. This article will show you just how to do that and provide top tips to make sure your syndicated content gets the results you desire.