By Donncha Hughes

As a small business owner have you ever wondered what benefits you should be getting from investing resources – time, people and money – in marketing? To help you answer this question, I will discuss a related question: What business objectives can marketing be used to deliver?


Written by AngelBiz
937 days ago

I think the first objective you have mentioned is the most important one. Most business owners relate marketing to advertising with the objective of building brand awareness and generate leads. However, you need to focus first on what I call strategic marketing, which involves researching the market, competition and identifying target customers. If you do this right the subsequent objectives will be met easily.

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