BizSugar.com › Marketing › How to Target GMail Users with Highly Relevant Ads :: Duct Tape Marketing

If you are a GMail user you’ve probably noticed Google’s highly relevant ads running in and around your emails. For example, if someone sends you some information about a new car they are thinking about buying there’s a good chance you’re going to see car related ads when you open this email. It’s a fact of life in the Google world – you don’t have to like these ads, but you might consider using them to market your business.