BizSugar.com › Marketing › How to Successfully Integrate Email and Social Media

Modern marketers are often in flux about which is more effective in communicating with their customers and prospects: email or social media.

But both email and social media marketers often forget that email and social are fundamentally different channels with very different strengths and weaknesses. While email is the most powerful channel for retention and driving transactions, social is great for instant, community-driven communications.

So once and for all, let’s stop arguing about what’s the better channel. This just isn’t the right question. Instead, let’s ask, “How can we use the strengths of each channel—and make them work together?”