BizSugar.com › Marketing › How To Stay Sane As A Founder

NinjaOutreach is my first startup, which makes me a first-time founder (well, co-founder).

Although I’ve run businesses before, this one is different for many reasons.

Firstly, for the first time I have a real product (previously I ran service-based businesses).

Secondly, I feel a much stronger connection to my customers. This is probably because they’re paying us monthly, which for me creates expectations; expectations of support, expectations of a constantly improving product, expectations of deadlines.

Naturally, this type of pressure can really weight on my daily attitude, as I’m trying to be the very best at support and build the very best product under a difficult, resource-constrained situation.