BizSugar.com › Marketing › How to Stay One Step Ahead With Your Marketing Campaigns

In the last few years, small businesses have invested larger and larger portions of their revenue into marketing, a crucial, yet notoriously delicate part of any business’ growth and longevity. A successful marketing campaign can increase sales, raise your prestige, and allow you to compete with larger companies, but for small businesses there’s not much room for error. It’s too easy to pour valuable resources into undercooked marketing campaigns with limited ROI.