BizSugar.com › Marketing › How to solve the biggest problem with your business portfolio - Big Red Tomato Company

The Boston Consulting group's product portfolio matrix (BCG) is used by big businesses to help with long-term strategic planning. It helps a business consider growth opportunities by reviewing its portfolio of products or services to decide where to invest, to discontinue or develop products.

This article shows how the product portfolio matrix can be used by small business to equal effect.