BizSugar.com › Marketing › How to Sell to the Back-to-School Market

One of the most profitable times of the year for retailers is here: the back-to-school season. But back-to-school these days means more than just pencils, notebooks, and paper. Electronic devices such as laptops and tablets are a huge part of back to school shopping. And for college students—who make up one of the most profitable segments of back to school—there are housewares, dorm décor and more to shop for.